There are fantastic stories behind the things we eat, wear, and use every day, and they are worth knowing. Uncover them with me in 4 easy steps.
It’s anything but a circle of life. It takes 2/3 pound pesticides, 2,000 gallons of polluted water, and a large carbon footprint to make your average pair of jeans. Try a better pair.
Fast fashion offers us more clothes at lower prices, without recognizing their true cost in sweatshop working conditions, environmental damage, and our health. There are so many better choices!
Which baby clothes are you going to buy? Traditional clothes made with toxic chemicals and sweatshop labor, or something that’s better designed using safe organic cotton and fair trade labor?
Think the FDA approved the ingredients in your cosmetics and skin care products? Sorry, no! This job is up to you. We can help, though, with information and safer brands.
You spend a lot of your life at home. Conventional mattresses, bedding, carpeting, etc., contain chemicals that are known to be harmful. Here are sources for a healthier home.
Coffee is among the top 3 users of toxic agricultural chemicals and the cause of rainforest destruction on a huge scale. It’s time to green our morning brew. Try a delicious and sustainable brand.
- Teadora: Harvesting Better Beauty Products from the Rainforest
Are you looking for natural skin care products formulated with cupuaçu, the rainforest seeds that are twice as moisturizing as shea butter? Or buriti, which packs a powerful anti-oxidant and…Read More
- Fair Indigo: Inspiring you to think differently about your clothes
Fashion is a form of art and a way to express our inner selves to the outer world. However, we have to start thinking about the impact it has on…Read More
- Arbor Teas: Organic tea that leaves no trace
Arbor Teas co-founders, Aubrey and Jeremy Lopatin, have built a business that harmonizes with their personal values, while selling a product that they love. No wonder they’ve built an incredibly…Read More
- Tiny Footprint Coffee: You Drink Coffee, They Plant Trees!
Tiny Footprint Coffee offers 100% organic and shade-grown coffee, which they buy directly from farmers around the world. Every time Tiny Footprint sells a pound of coffee, the company donates…Read More
- Siizu: Conscious Fashion Meets Affordable Prices
Interview with Kay Wen, co-founder and marketing manager at Siizu. Siizu is an eco-friendly, high-quality line of women’s clothing. It all began when Kay Wen, Kelvin Lai and Anny…Read More
- Independence and a Democratic Economy
“A great democracy has got to be progressive or it will soon cease to be great or a democracy.” (Theodore Roosevelt) This Independence Day, let’s remember that building a robust,…Read More
- Father’s Day Gifts: Green & Ethical
This Father’s Day, let's look beyond the climate headlines and celebrate the man who taught us to do the right thing, to look out for others as well as ourselves,…Read More
- Let’s Act More Like Citizens and Less Like Consumers
Some things won’t change as President Trump pulls the United States out of the Paris Accord on combating climate change. For example, you and I will still be key decision-makers in our economy.…Read More
- Celebrate Your Mother, Woman of the Year
This Mother’s Day, we encourage you to go beyond gadgets and oven mitts and to see your mother as Woman of the Year. How deeply do you know your mother…Read More
- Invest in a Grassroots Green Economy Through Kiva
Twenty percent of the world’s population — 1.3 billion people — continue to use unhealthy, polluting sources of energy such as kerosene, charcoal and diesel. Black carbon, for example, which…Read More
Why Better Everyday Things Are Important
“If you look at the science about what is happening on earth and aren’t pessimistic, you don’t understand the data. But if you meet the people who are working to restore this earth and the lives of the poor and you aren’t optimistic, you haven’t got a pulse.” (Paul Hawken)
Sustainability is next-generation design. No matter how nice a thing looks, it isn’t well designed if it’s made under sweatshop working conditions, using toxic materials and polluting production methods. We can do better. The entrepreneurs we will introduce you to here ARE doing better.
The pursuit of inexpensive food, energy, clothing, and transportation creates waste on an enormous scale, toxic byproducts that affect our health, and working conditions that are unsafe and unfair. We tell companies that’s OK by continuing to buy products that are made that way.
But the truth is, all that is unnecessary. Sustainable alternatives have been created by amazing, values-driven entrepreneurs who are reimagining how everyday goods should be made and distributed. They design better products from sustainable raw materials, use operating methods that are healthy for both people and the planet, treat workers well across their entire business, and make products that are beautiful, innovative, durable, and recyclable.
Finding them can be the hard part, but we’ve done some of that for you. Browse our website and discover the future.
Change what you buy, change the world.
What difference can it make if you change what you buy? Your everyday choices can be the seeds of a smarter, more beautiful way of life – one that will nourish us and our children. Every product or service you buy funds either the old, unsustainable economy, or the emerging clean economy. Every dollar you spend is a vote for the kind of world you want to leave your children.
Every one of us can:
1. Reduce our personal environmental footprint
2. Feel better and safer about the products we and our families use every day
3. Influence others by our example
4. Reward entrepreneurs who are reinventing business, instead of supporting tired, old industrial dinosaurs
5. Show companies that profits are shifting from unsustainable to sustainable business
6. Join millions of others in adding a brick to the foundation of a clean, healthy, and prosperous 21st century economy
Not bad. Don’t you agree? Need some ideas on how to get started? Click here.
"We must become the change we wish to see in the world."- Gandhi
"There is no beauty in the finest cloth if it makes hunger and unhappiness."- Gandhi
"Between every two pine trees there is a door leading to a new way of life."- John Muir
"You can print money to bail out a bank, but you can’t print life to bail out a planet."- Paul Hawken
"A business is simply an idea to make other people's lives better."- Richard Branson