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    There are fantastic stories behind the things we eat, wear, and use every day, and they are worth knowing. Uncover them with me in 4 easy steps.

    Casual & Sportswear

    It’s anything but a circle of life. It takes 2/3 pound pesticides, 2,000 gallons of polluted water, and a large carbon footprint to make your average pair of jeans. Try a better pair.

    Women's Fashion

    Fast fashion offers us more clothes at lower prices, without recognizing their true cost in sweatshop working conditions, environmental damage, and our health. There are so many better choices!


    Which baby clothes are you going to buy? Traditional clothes made with toxic chemicals and sweatshop labor, or something that’s better designed using safe organic cotton and fair trade labor?

    Beauty & Skin Care

    Think the FDA approved the ingredients in your cosmetics and skin care products? Sorry, no! This job is up to you. We can help, though, with information and safer brands.

    Home & Energy

    You spend a lot of your life at home. Conventional mattresses, bedding, carpeting, etc., contain chemicals that are known to be harmful. Here are sources for a healthier home.

    Coffee, Tea & Chocolate

    Coffee is among the top 3 users of toxic agricultural chemicals and the cause of rainforest destruction on a huge scale. It’s time to green our morning brew. Try a delicious and sustainable brand.


    Good reading for conscious consumers, nature lovers, gardeners, and more. Learn more that is both useful and inspirational.

    Why Better Everyday Things Are Important

    If you look at the science about what is happening on earth and aren’t pessimistic, you don’t understand the data. But if you meet the people who are working to restore this earth and the lives of the poor and you aren’t optimistic, you haven’t got a pulse.”  (Paul Hawken)



    Sustainability is next-generation design. No matter how nice a thing looks, it isn’t well designed if it’s made under sweatshop working conditions, using toxic materials and production methods that damage the environment. We can do better. The entrepreneurs we will introduce you to here ARE doing better.

    The pursuit of inexpensive food, energy, clothing, and transportation creates waste on an enormous scale, toxic byproducts that affect our health, and working conditions that are unsafe and unfair. You and I tell companies that’s OK by continuing to buy products that are made that way.

    But the truth is, all that is unnecessary. Environmentally and socially sustainable alternatives have been created by amazing entrepreneurs who are reimagining how everyday goods should be made and distributed. They design better products from sustainable raw materials, use operating methods that are healthy for both people and the planet, treat workers well across their entire business, and make products that are beautiful, innovative, durable, and recyclable.

    Finding them can be the hard part, but we’ve done some of that for you. Browse our website and discover the future.


    Change what you buy, change the world.

    What difference can it make if you change what you buy? Your everyday choices can be the seeds of a smarter, more beautiful way of life – one that will nourish us and our children. Every product or service you buy funds either the old, unsustainable economy, or the emerging clean economy. Every dollar you spend is a vote for the kind of world you want to leave your children.

    Every one of us can:

    1. Reduce our personal environmental footprint

    2. Feel better and safer about the products we and our families use every day

    3. Influence others by our example

    4. Reward entrepreneurs who are reinventing business, instead of supporting tired, old industrial dinosaurs

    5. Show companies that profits are shifting from unsustainable to sustainable business

    6. Join millions of others in adding a brick to the foundation of a clean, healthy, and prosperous 21st century economy

    Not bad. Don’t you agree? Need some ideas on how to get started? Click here.

    • "We must  become the change we wish to see in the world."

      - Gandhi
    • "There is no beauty in the finest cloth if it makes hunger and unhappiness."

      - Gandhi
    • "Between every two pine trees there is a door leading to a new way of life."

      - John Muir
    • "You can print money to bail out a bank, but you can’t print life to bail out a planet."

      - Paul Hawken
    • "A business is simply an idea to make other people's lives better."

      - Richard Branson
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