“Individually, you are a drop. Together, we are an ocean.” Learn why we need better stuff
Guatemala | Huehuetenango Adiesto Dark RoastRich dark roast flavor wrapped around a melange of sweet...
Arbor Teas: Organic Matcha Green TeaHigh-quality matcha with a thick vegetal taste and minimal bitterness.
Women’s Cotton Pique Color Block DressThe Cotton pique dress transcends of-the-moment trends for classic, statement...
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Why We Need Better Everyday Stuff
“If you look at the science about what is happening on earth and aren’t pessimistic, you don’t understand the data. But if you meet the people who are working to restore this earth and the lives of the poor and you aren’t optimistic, you haven’t got a pulse.” (Paul Hawken)
Sustainability is next-generation design. No matter how nice a thing looks, it isn’t well designed if it’s made under sweatshop working conditions, using toxic materials and polluting production methods. We can do better. The entrepreneurs we will introduce you to here ARE doing better.
The pursuit of inexpensive food, energy, clothing, and transportation creates waste on an enormous scale, toxic byproducts that affect our health, and working conditions that are unsafe and unfair. We tell companies that’s OK by continuing to buy products that are made that way.
But the truth is, all that is unnecessary. Sustainable alternatives have been created by amazing, values-driven entrepreneurs who are reimagining how everyday goods should be made and distributed. They design better products from sustainable raw materials, use operating methods that are healthy for both people and the planet, treat workers well across their entire business, and make products that are beautiful, innovative, durable, and recyclable.
Finding them can be the hard part, but we’ve done some of that for you. Browse our website and discover the future.
Change what you buy, change the world.
What difference can it make if you change what you buy? Your everyday choices can be the seeds of a smarter, more beautiful way of life – one that will nourish us and our children. Every product or service you buy funds either the old, unsustainable economy, or the emerging clean economy. Every dollar you spend is a vote for the kind of world you want to leave your children.
Every one of us can:
1. Reduce our personal environmental footprint
2. Feel better and safer about the products we and our families use every day
3. Influence others by our example
4. Reward entrepreneurs who are reinventing business, instead of supporting tired, old industrial dinosaurs
5. Show companies that profits are shifting from unsustainable to sustainable business
6. Join millions of others in adding a brick to the foundation of a clean, healthy, and prosperous 21st century economy
Not bad. Don’t you agree? Need some ideas on how to get started? Click here.