. Sustainability is next-generation design. No matter how nice a thing looks, it isn’t well designed if it’s made under sweatshop working conditions,… Learn why we need better stuff
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Why We Need Better Everyday Stuff
“If you look at the science about what is happening on earth and aren’t pessimistic, you don’t understand the data. But if you meet the people who are working to restore this earth and the lives of the poor and you aren’t optimistic, you haven’t got a pulse.” (Paul Hawken)
Sustainability is next-generation design. No matter how nice a thing looks, it isn’t well designed if it’s made under sweatshop working conditions, using toxic materials and polluting production methods.
In the pursuit of cheap and abundant food, energy, clothing, and transportation, companies ignore the messes they make all over the world. The average American consumes 36 pounds of resources a week – and in the process of creating those consumer goods, 2,000 pounds of waste are discarded … WEEKLY.
We tell companies that’s OK by continuing to buy their stuff. But today all kinds of sustainable alternatives are being created by amazing, values-driven entrepreneurs who are reimagining how everyday goods should be made and distributed. They design better products from sustainable raw materials, use operating methods that are healthy for both people and the planet, treat workers well across their entire business, and make products that are beautiful, innovative, durable, and completely recyclable.
Finding them can be the hard part, but we’ve done some of that for you. Browse our website and discover the future.
Change what you buy, change the world.
What difference can it make if you change what you buy? Your everyday choices can be the seeds of a smarter, more beautiful way of life.
Every one of us can:
1. reduce our personal environmental footprint
2. feel better about the products we and our families use all day long
3. influence other people by our example
4. reward entrepreneurs who are reinventing business (instead of supporting tired, outmoded corporations)
5. show companies that profits are shifting from unsustainable to sustainable business
6. join millions of others in adding a brick to the foundation of a clean, healthy, and prosperous 21st century economy
That’s quite a lot, don’t you think?
"The future is already here - it's just not very evenly distributed."- William Gibson
"Between every two pine trees there is a door leading to a new way of life."- John Muir
"A business is simply an idea to make other people's lives better."- Richard Branson
"Do what you can, with what you have, where you are."- Theodore Roosevelt